Services - Export Market Analysis

These services are designed to evaluate the company in relation to its ability to face situations in the international environment.

Strategic Framework Analysis

The decision to export is not easy and requires the correct evaluation and analysis of the information. Firstly, the motivations and capacities of the company are analyzed to find out if it is prepared to export, or if it lacks important elements for it. In addition, in international operations, it is essential to analyze both the current global environment and the stage of the company from an internal and external point of view. This analysis is essential to be able to reach relevant conclusions in aspects such as the business climate, the strengths and opportunities that the company faces, as well as its weaknesses and threats, and that will serve as a basis for determining decisions about exporting. For this, analytical frameworks are used ( PESTEL, SWOT, TOWS, VRIO, THCs, P5F ), which allow a better identification, understanding and evaluation of the present situation. This will lead to a clearer idea of the company's capabilities to be able to determine achievable objectives.

Market Selection Pool

To make the most of the capabilities of your company and product, it is necessary to find those markets where its potential can be fully developed. By collecting and evaluating data from different objective information sources, it is possible to easily determine a ranking of potential markets. We design market selection matrix through the IMSAT ( International Market Selection Analytic Tool ), with more than 25 variables, grouped into 7 sets such as costs, logistics, trade barriers, institutional development, cultural affinity, commercial trajectory and economy, all of them with different weightings, being able to adjust to the client's interests. In addition, it is possible to iterate the process and compare the results by choosing different criteria, as well as evaluate the robustness of the rankings obtained through a sensitivity analysis. This analysis consists of altering the weights of the factors and variables and seeing if the ranking changes. The more the original weights have to be altered to obtain a different result, the more robust is the original solution provided.

Country Profiling and Grey Research

Compilation and interpretation of the most relevant data from the selected countries. Although a selection of markets must be based on different objective criteria, an interpretation of them is subsequently necessary, together with other sources of qualitative information. We provide you with not only the most up-to-date country profiles, but also the clearest, most accurate and most relevant interpretation of your data for the client's interests. In addition, we complement this information by monitoring the sector in question through specialized publications and news, as well as reading the "grey research" more relevant.

Entry Mode Strategy

Analysis of the different variables that determine the mode of entry in order to establish an alternative consistent with the desires and possibilities of the company.

Once all the relevant information has been obtained and analyzed, some of the strategic steps for the development of the product in the selected market can be designed.